Two of the biggest content creators under the 100 Thieves umbrella have become co-owners of the organization.
Jack “CouRage” Dunlop and Rachel “Valkyrae” Hofstetter have become co-owners of the 100 Thieves Esports organization. According to the official statement provided by the organization, both of them have been an integral part of their meteoric rise.
Therefore, it is apt that they should become major stakeholders within the organization. Meaning these content creators will now join Nadeshot as part of leadership within the organization.
A massive change to the ownership structure
100 Thieves was initially meant to be just a clothing brand, according to Nadeshot. However, the competitive fire within Nadeshot turned this clothing brand into a respectable Esports organization at this point. Even though their competitive accolades aren’t as varied as some of their main competitors, what 100 Thieves have accomplished within such a short duration of time is nothing but exemplary.
CouRage and Valkyrae both started out as content creators and streamers for the organization a while ago. Even though both of them received lucrative offers from other notable organizations, they pledged their loyalty to only 100 Thieves.
Turns out, they have been heavily compensated for the massive success of the organization as a whole. Instead of just being content creators they will now be a core part of the brand moving forward.