Marathon is already becoming one of Bungie’s most talked-about releases, but the conversation around the game just took a strange turn. Content creator Kyle “Blessious” Blessing posted on X that creators are getting Marathon brand deals and are being told not to talk about Destiny 3. The post quickly caught attention because it touches one of the most sensitive topics in the Bungie community right now, the future of Destiny.
Marathon Creator Deals Spark New Debate
According to the post, the alleged creator guidelines for Marathon-sponsored content include a list of topics creators should avoid. The screenshot shared alongside the discussion mentions avoiding current events, political events, comparisons to competitors, and Destiny 3.
Destiny 3 has been a major talking point among Bungie fans, especially as players continue to question what the studio’s long-term plan is for the franchise. So, seeing it reportedly listed as a topic to avoid during Marathon promotions immediately raised eyebrows.
To be clear, this does not automatically mean Bungie or Sony is trying to shut down every Destiny 3 conversation. Brand deals often come with rules about what creators can and cannot mention during sponsored segments. Still, the timing makes this one feel especially noticeable.
Sponsored Content Rules Are Normal, But This One Feels Different
Most gaming brand deals include restrictions. Creators may be asked to avoid certain comparisons, controversial subjects, or unrelated topics during paid coverage. That is standard marketing practice, especially when a publisher wants the focus to stay on the game being promoted.
The Destiny 3 part is different because it is directly tied to Bungie’s own audience. Destiny players are not random outsiders to Marathon. Many of them are the same people Bungie is hoping to win over. If creators are being asked to avoid mentioning Destiny 3, even during Marathon promotions, it can make fans feel like the topic is being carefully managed instead of openly addressed.
Marathon Needs Its Own Identity
One reason these guidelines may exist is simple. Marathon needs to stand on its own.
Bungie likely wants creators to talk about its gameplay loop, world, mechanics, and extraction shooter systems without turning every sponsored video or stream into another Destiny debate. From a marketing perspective, that makes sense. Marathon cannot launch as “the game people only discuss because of Destiny 3.”
At the same time, Bungie’s history makes that difficult. Marathon is being marketed with Bungie’s name and legacy attached to it. Players are naturally going to compare the studio’s past, present, and future. You cannot lean on the Destiny connection when it helps sell the game, then expect the community to ignore Destiny-related questions entirely.
