EA CEO Andrew Wilson said players can expect Apex Legends to “expand beyond the traditional battle royale universe” this year.
On Wednesday, Electronic Arts CEO Andrew Wilson revealed at the Morgan Stanley Technology, Media & Telecom Conference that Apex Legends will “expand beyond the traditional battle royale universe” later this year. The publisher also expects the player base to increase in the upcoming months.
Wilson revealed that Apex Legends is Respawn’s most successful IP launch of the past 10-15 years and created a dedicated community with millions of players during its five years on the market. Furthermore, Wilson added that Electronic Arts aims to make Apex Legends more accessible to players and grow the live-service title beyond its traditional battle royale genre.
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What’s Next For Apex Legends?
CEO Andrew Wilson said at the Morgan Stanley Technology, Media & Telecom Conference that Electronic Arts expects the audience for Apex Legends to grow and aims to become more accessible to players.
If you’re thinking about streaming services which are dealing with 40% and 50% churn, we’ve got a core community in Apex that has 75% retention over the course of a five-year period – it’s an incredible franchise. But in the growth of franchises, we do see ebbs and flows, and where we’ve gotten to with Apex, is we’ve got that first cohort of community that have been with us now for five years, and it’s big, it’s large, it’s global and it’s deeply engaged.
It’s an incredible game, it’s a core game, it’s not for the faint of heart when you come into it, and that’s part of its charm and part of why people love it. But job number one for us is, how do we make that a little more new player friendly? And that’s what you’re starting to see, you’re starting to see it with Season 20, which is really built around how do we drive more acquisition and more engagement.
And I would say the early signs of that have been very promising. We’re starting to see numbers that are more like the numbers that we’d seen at the peak. The next phase will then be, how do we think about more modalities of play, how do you expand beyond the traditional battle royale universe? And we’ll start to see that in the coming year.
And so as we think about that on a go forward basis, as you make it more new user friendly, as you start to add more things to do in the world, expand the modalities of play, and you start to meaningfully culturalise those around the world in markets that we haven’t even scratched the surface on yet, we think there’s incredible growth for the future.
CEO Andrew Wilson on Apex Legends
Apex Legends launched on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC via EA App and Steam. The game was later been optimized for PlayStation 5 and Xbox Series consoles. Season 20 of Apex Legends titled Breakout started on February 13, 2024.
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