Sony Wants To Increase PlayStation Profit Margin With More Aggressive PC Releases

Himel Mahmud
By Himel Mahmud
3 Min Read
Credit: PlayStation

Sony might release more PlayStation-exclusive titles to PC to improve the profit margin for the gaming division.

The president of Sony Interactive Entertainment and PlayStation chairman Hiroki Totoki wants the company to become more ‘aggressive’ with PlayStation-exclusive games released on PC to increase profits for the gaming division.

Chairman Hiroki Totoki attended a Q&A session after Sony’s latest financial call, where he was asked if PlayStation’s gaming division would see an increase in profits. Moreover, Totoki was asked if the company is taking initiatives to improve the profits for PlayStation. The chairman said that the company will focus more on improving the hardware and the release of first-party PlayStation games.

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More PlayStation Games Coming To PC?

Hiroki Totoki spoke about his first experience as the chairman of Sony Interactive Entertainment. During the company’s financial results call, Totoki pointed out some flaws in PlayStation’s current business strategy and what can potentially change in the future.

Hiroki Totoki, President of SIE and PlayStation | Credit: Sony
Hiroki Totoki, President of SIE and PlayStation | Credit: Sony

It’s been four months since I became chairman of SIE. A big problem of SIE that I found is they don’t necessarily have a deep understanding of how their work is being translated to growth, generation of sustainable profits, and higher margins for the unit as a whole.

In the past, we wanted to popularize console, and the 1st party titles’ main purpose was to make the PlayStation console popular. It is true, but there is a synergy to it. So if you have strong first-party content, not only with our console but also other platforms like computers, 1st party can be grown with multiplatform and that can help operating profit to improve. So that is another one we want to proactively work on.

I personally think there are opportunities out there for improvement of margins, so I would like to go aggressive in improving our margin performance.

Hiroki Totoki, President of Sony Interactive Entertaiment

Sony has recently announced that no first-party PlayStation titles will come out until April 2025. The statement from chairman Totoki suggests that Sony will take time to develop the upcoming exclusive titles. Moreover, the company will focus on bringing more PlayStation-exclusive titles to PC in the meantime.

Helldivers 2 | Credit: PlayStation
Helldivers 2 | Credit: PlayStation

For example, Helldivers 2 was released for the PlayStation 5 and PC on the same day. The game performed exceptionally well and became PlayStation’s best-ever launch on Steam. Helldivers 2’s success will influence Sony to release more first-party titles to PC to increase profits for Sony’s gaming division.

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Himel Mahmud is a Staff Writer and Social Media Manager at GameRiv. A former FIFA Professional, Himel has been playing video games forever. He plays video games passionately, loves football and an avid music listener.