Twitch is apparently working on a new Brand Safety Score system to grade streamers.
Daylam Tayari, a cybersecurity researcher recently found some evidence in Twitch’s internal API endpoints. The evidence points to a new Brand Safety Scoring system that determines a streamer’s brand safety rating depending on some factors.
The brand safety score of a Twitch streamer might depend on factors like chat behavior, ban history, manual ratings by Twitch staff, games played, age, automod and more. The brand safety score of a streamer will be then sent to advertisers for ads, sponsors, and also probably for bounty purposes. This can determine how much money a Twitch streamer makes from ads.
Just a few days ago Twitch added a new option when refunding a subscription titled “I just wanted to get a shoutout” which garnered a lot of attention. And now Twitch plans to add a brand safety rating that can determine a streamer’s income from playing Ads. By making this change Twitch is trying to make the platform more appealing to younger viewers and advertisers.
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The full list of things that Twitch is Tracking according to Daylam Tayari’s Tweet are:
– Age: Whether a streamer is 18+, 21+ or not.
– Manual rating given by Twitch staff.
– Ban history.
– Relationship the streamer has with Twitch.
– Automod: Whether or not automod is enabled and what level it is.
– Partnership status.
– The ESRB rating of the game being played.
– Whether or not the stream is set to mature or not.
These changes are still all just speculations and should be taken with a grain of salt. But if Twitch does decide to implement a brand safety system then we will have to wait and see how it changes the future of Twitch.
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