Twitch Brings Regional Pricing for Sub, Starting With Mexico and Turkey

Twitch will introduce some huge changes soon.

Recently Twitch published a blog post about the upcoming changes to Twitch’s Sub system. This is probably one of the biggest changes in Twitch’s history. For the first time, Twitch is going to lower the price of subbing in some countries.

Currently, the price of subscribing to a Twitch channel is equivalent to USD 4.99 all around the world. Twitch found that this pricing arrangement is not equally affordable everywhere. This is preventing people of certain countries from supporting their favorite creators. Likewise, creators in these countries are having trouble expanding their communities.

Twitch also showed some numbers to back up their reasoning behind local sub pricing. According to the blog post

“The percentage of active users in Europe or Asia who support creators with a subscription is roughly 50% lower relative to North America. In Latin America, it’s nearly 80% lower.”

Twitch also recently conducted some tests which showed that the reduced subscriber pricing boosted overall monthly subs and sub revenue for creators. A test was performed in Brazil that showed more than double creator revenue and subscriber count.

Twitch will introduce local sub pricing based on specific countries and where people live. This system will be similar to the current local pricing system steam currently uses for game pricing.

Below you will find detailed information about the local pricing, when is it coming, which countries will get this feature first, and more.

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When is it Coming?

The lower subscriber pricing will roll out in the next couple of months in certain countries. Twitch will lower the pricing of new subs, existing subs as well as gift subs. Mexico and Turkey will be the first two countries to receive these changes.

“Over the next few months, we’ll be adjusting the price of subscriptions (existing subs, new paid subs, and gift subs) in most countries to better align with their local cost of living. First up will be Mexico and Turkey on May 20, 2021”

After Mexico and Turkey, most countries in Asia, Latin America, the Middle East, Africa, and Europe will get the reduced subscriber pricing. This is expected to roll out near the end of 2021.

New Reduced Price for Mexico and Turkey:

The new Tier 1 prices in Turkey (9.90 TRY) and Mexico (48 Pesos).

9.90 Turkish Lira = roughly 1.19 USD
48 Pesos is = equivalent to 2.48 USD.

Country List:

The countries listed below will get regional subscriber pricing-

AFRICA:

Algeria
Angola
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Rep. Congo
Cote d’Ivoire
Dem. Rep. Congo
Djibouti
Arab Rep. Egypt
Equatorial Guinea
Eritrea
Eswatini
Ethiopia
Gabon
The Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Tanzania
Togo
Tunisia
Uganda
Zambia
Zimbabwe

ASIA PACIFIC:

Afghanistan
Australia
Azerbaijan
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Fiji
French Polynesia
Hong Kong
India
Indonesia
Kazakhstan
Kiribati
Korea
Kyrgyz Republic
Lao PDR
Macao SAR, China
Malaysia
Maldives
Mongolia
Myanmar
Nauru
Nepal
New Caledonia
New Zealand
Pakistan
Palau
Papua New Guinea
Philippines
Samoa
Singapore
Solomon Islands
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Tonga
Turkmenistan
United Arab Emirates
Uzbekistan
Vanuatu
Vietnam

CARIBBEAN:

Aruba
The Bahamas
Barbados
Belize
Cayman Islands
Curacao
Dominica
Dominican Republic
Grenada
Haiti
Jamaica
St. Kitts and Nevis
St. Lucia
St. Vincent and
the Grenadines
Suriname
Trinidad and Tobago

EUROPE:

Albania
Armenia
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Channel Islands
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russia
San Marino
Serbia
Slovak Republic
Slovakia
Slovenia
Spain
Sweden
Turkey
Ukraine
United Kingdom

LATIN AMERICA:

Antigua and Barbuda
Argentina
Aruba
The Bahamas
Barbados
Belize
Bolivia
Brazil
Cayman Islands
Chile
Colombia
Costa Rica
Cuba
Curacao
Dominica
Dominican Republic
Ecuador
El Salvador
Grenada
Guatemala
Guyana
Haiti
Honduras
Jamaica
Mexico
Nicaragua
Panama
Paraguay
Peru
St. Kitts and Nevis
St. Lucia
St. Vincent and
the Grenadines
Suriname
Trinidad and Tobago
Uruguay
Venezuela, RB

OCEANIA:

Australia
Fiji
Kiribati
Nauru
New Zealand
Palau
Papua New Guinea
Samoa
Solomon Islands
Tonga
Vanuatu

NORTH AMERICA:

Antigua and Barbuda
The Bahamas
Barbados
Belize
Cayman Islands
Costa Rica
Cuba
Dominica
Dominican Republic
El Salvador
Grenada
Guatemala
Haiti
Honduras
Jamaica
Mexico
Nicaragua
Panama
St. Kitts and Nevis
St. Lucia
St. Vincent and
the Grenadines
Trinidad and Tobago

MIDDLE EAST:

Afghanistan
Bahrain
Cyprus
Arab Rep. Egypt
Islamic Rep. Iran
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Syrian Arab Republic
Turkey
United Arab Emirates

SOUTH AMERICA:

Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Guyana
Paraguay
Peru
Suriname
Uruguay
Venezuela, RB

Support for Creators:

Creators in these regions may see a dip in revenue during the initial stages of this system. But Twitch is certain that this will help creator revenue in the long run. Twitch will try to mitigate the effects of short-term revenue loss for creators.

“To help creators adapt to the new pricing model with no impact to their short-term subscription revenue, we’re launching a 12-month program that guarantees a certain level of revenue for eligible creators.”

Read the full Terms and Conditions to get a full understanding. Below are all the steps Twitch will take to ensure no revenue loss for streamers-

  • Twitch will cover 100% of baseline channel and Prime sub revenue (if needed) for three calendar months, including the month of the price change. After that, we will slowly decrease incentive payments by 25% every three months over the following 9 months, totaling a 12-month period of providing revenue adjustment incentives. 
  • It all starts with “baselines.” Basically, we’ll take a look at how much money a creator has made from paid and prime subs in the last three months, as well as how many hours were streamed live, and calculate averages. These averaged baseline stats will be visible in the Creator Dashboard for eligible creators in countries where the price has changed. 
  • As long as that creator streams at least 85% of their live baseline hours in a month and meets certain other eligibility criteria, we’ll pay that creator a “revenue adjustment incentive” to make up for any lost revenue from subs. When creators out-perform their average – i.e. get more subs revenue – they will receive that increased amount, not the incentive payment, but may be eligible for future months should they need it.
  • Once local sub pricing begins rolling out, eligible creators will be able to use their Creator Dashboard to view their monthly baseline amounts, actual subscription revenue, and upcoming streaming requirements.

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